Why is GMSP so exciting for your mobile customers? It shifts them away from spending time looking for the information they want to having that information pushed to them-precisely when it's most relevant.
Why is GMSP so exciting for you? It enables the personalized, value-added services that are the future of mobile communications. It's a highly scalable, hosted solution, with no need for capital expenditures. In an increasingly competitive market, GMSP can help you leverage your existing network to generate new revenue streams, attract and retain customers, and drive premium data services revenue.
The GMSP Application Ecosystem
The 5130 GMSP offers easy standards-based integration through any location gateway that supports standard MLP (Mobile Location Protocol) and any SMS gateway that supports standard SMPP (Short Message Peer to Peer) Protocol.
The 5130 GMSP also supports client-server architecture using predictive movement algorithms and intelligent load balancing to dynamically shift message processing from a central server to a distributed client, ensuring optimal use of network resources.
The Alcatel-Lucent 5130 GMSP can support a virtually unlimited range of location-based services, including mobile social networking, precision push advertising, gaming, tracking corporate productivity and assets, ensuring the safety of young children by tracking their movements, and much more.
Sample GMSP applications
The GMSP web-services API makes it fast and easy to deploy in-house and third party applications that draw on the smart geofencing engine. The GMSP API lets application developers register users, create static and moving geofences, and set triggers for when a fence is crossed so their application can deliver highly personal and relevant location-based content to end users.