The Alcatel-Lucent 5130 GMSP is a next-generation, location-driven services platform that supports the delivery of finely targeted "push" messaging, advertising and social networking services to mobile users based on their location.
The 5130 GMSP provides robust geofencing while overcoming two of the key challenges in the delivery of such services by using sophisticated techniques to reduce the capacity demands on mobile networks and the consumption of battery life in mobile devices.
Developed and commercialized by Alcatel-Lucent, the 5130 GMSP leverages new patent-pending technology to deliver the most advanced "geofencing" engine in the industry today. Geofencing detects when an end user has opted into a service and crosses into or out of a geographically defined target zone. (for example, within 100 meters of a coffee shop or sports store). Based on this geographic targeting, an SMS or multimedia message is sent, ensuring that the user gets only the right information at the right time-for example, a promotion for a nearby store, or an alert that a friend or contact is nearby.
Ready to go today
Featuring innovative Alcatel-Lucent algorithms, GMSP is ideal for the introduction of next-generation mobile applications such as proximity marketing and social networking, "kid tracker" and countless other opt-in mobile applications developed by service providers, content suppliers and other third parties.
The 5130 GMSP and application suite includes:
- 5130 GMSP Geofencing Engine: the industry's most advanced fencing engine
- A web-services API that makes it fast and easy to develop applications drawing on the smart Geofencing Engine
- Geopepper Mobile Marketing Application, a white label service that can be easily re-branded by a service or content provider, offering location-driven, mobile marketing capabilities to deliver timely information about retail businesses and promotions based on location and pre-defined end user interests
- Geopepper Social Networking Application for carriers, a white label service that offers location-driven social networking capabilities for mobile devices, delivering targeted content and friend alerts based on end-user location